For my two print artefact's I had to produce both a CD cover and an advert for a magazine. I decided to base our magazine advert on HMV adverts from Empire magazine. This is because the adverts we looked at were contemporary, imaginative an appealed to a young audience, all of which were characteristics which we wished to implement in our own work. Below is my first draft for the magazine advert. I initially went for the idea of the magazine cover being pinned to a cork boars hanging on a brick wall. However, at the stage show below, I decided that i wasn't happy with the idea as it lacked a high quality, professionallook. I also felt that the design did not fully show the extent of my photoshop abilities and so i turned to my second and final draft.
In response to my decision to re-think my magazine artefact I took inspiration fromthe backgroung of my block. I felt that New York is a city of innovation, culture and media and could form the setting for my advertisement. I decided to take a shot of time square New York and using photoshop manipulated my cd cover so that it looked like it was on a billboard in time square. I added text on another advertisement board and manipulated the lighting so that the focus was on these images. I adapted the HMV logo for my advert, added lyrics with a 50% transparent box and added further information regarding the CD's release at the bottom of the screen in a darkened area I had created. Overall I am very pleased with how it turned out, as it looks professional and has a high quality finish. I also feel that it would appeal to the target demographic which our research identified and that our video was aimed at.
However, before all of this was possible I had to create a CD cover for the album. The initial idea we had to create a black and white based cover stuck and below is an image of the finished product. We tried to keep with the conventions of Cd covers by including the typical aspects such as a barcode, record company logo, copyright information. The track listing on the back required a long photoshopping process but turned out just as I had hoped. The idea was to give the impession of a stack of paper with the track listing to appear on the top layer. For both the front and back images we took screen grabs from our music video and grey scaled them. I also turned the music artist and song title into a logo with lines. I took inspiration for this from an album cover which I had seen before for 'The Navigator'. Overall i am very pleased with the final product.
