TASK 8: Final Proposal

KELE-EVERYTHING YOU WANTED



Working title: The working title for our music video production is Kele-everything you wanted.

Channel for broadcast: The best suited tv channel for our video would mtv one. MTV one shows current, popular music with a diverse mixture of different genres played on the same channel; this fits our song because it does not follow the conventions of a single music genre. In comparison, most other competing music channels which stay specific to one/or a small number of closely related genres. Vh1 for example is known for playing old school hits, and channel aka is regarded as the channel for more underground and urban music genres such as grime, funky house, hip-hop and R&B. Our choice to select mtv one as our broadcast channel was also influenced by the existing Kele video which regularly appeared on the channel when it was released.Target audience: the target audience for our music video will be older teenagers and young adults, who can relate to issues that the video focuses on i.e. the breakup of young a romance and the changing relationships between young adults of the opposite sex. I think our music video would be appealing to a wide social demographic, in particular the working class who can relate to the setting which will be used such as the canals, high street , parks etc. Also the actors will be dressed and acting in a stereotypical working class manner and this will be more appealing to a working class demographic as they can see the parallels.

Genre: the genre of our music video will be a narrative/ performance hybrid. We have chosen to produce our video in this style because the lyrics are telling the story of an aching heart which we felt should be reflected through a story which tells us why he has experienced this heartbreak. In the same way the chorus is very uplifting and fast and we felt this would best be visually reflected through performance. Also we felt that the song was singing about memories, so this could be shown as a literal trip down memory lane, which we want to show as him performing whilst walking through different locations.

Style: our video will focus on using tracking and crab shots to follow the performorer as he walks through the different settings performing his song. however, our video will also have several different uses of layering and ontagesof memories which will appear in black and white. there will be some use of POV shots and over the shoulder shots. also we will use some colour shots and some grey scale inorder to show the contrast between the performers memories and the present time.