Research into the Music Industry

DEFINITION:



The music industry (or music business) sells compositions, recordings and performances of music. Among the many individuals and organizations that operate within the industry are the musicians who compose and perform the music; the companies and professionals who create and sell recorded music (e.g., music publishers, producers, studios, engineers, record labels, retail and online music stores, performance rights organisations); those that present live music performances (booking agents, promoters, music venues, road crew); professionals who assist musicians with their careers (talent managers, business managers, entertainment lawyers); those who broadcast music (satellite and broadcast radio); journalists; educators; musical instrument manufacturers; as well as many others.
In the late 19th century and early 20th century, the music industry was dominated by the publishers of sheet music. By mid-century records had supplanted sheet music as the largest player in the music business: in the commercial world people began speaking of "the recording industry" as a loose synonym of "the music industry". Since 2000, sales of recorded music have dropped off substantially, while live music has increased in importance. Four "major corporate labels" dominate recorded music — Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI — each of which consists of many smaller companies and labels serving different regions and markets. The live music industry is dominated by Live Nation, the largest promoter and music venue owner. Live Nation is a former subsidiary of Clear Channel Communications, which is the largest owner of radio stations in the United States. Other important music industry companies include Creative Artists Agency (a management and booking company) and Apple Inc. (which is stated as of 2009 of running the world's largest Internet based music store, the iTunes Store).



MUSIC PRODUCTION:



Music is composed and performed for many purposes, ranging from aesthetic pleasure, religious or ceremonial purposes, or as an entertainment product for the marketplace. Amateur musicians compose and perform music for their own pleasure, and they do not derive their income from music. Professional musicians are employed by a range of institutions and organisations, including armed forces, churches and synagogues, symphony orchestras, broadcasting or film production companies, and music schools. Professional musicians sometimes work as freelancers, seeking contracts and engagements in a variety of settings.
There are often many links between amateur and professional musicians. Beginning amateur musicians take lessons with professional musicians. In community settings, advanced amateur musicians perform with professional musicians in a variety of ensembles and orchestras. In some cases, amateur musicians attain a professional level of competence, and they are able to perform in professional performance settings. A distinction is often made between music performed for the benefit of a live audience and music that is performed for the purpose of being recorded and distributed through the music retail system or the broadcasting system. However, there are also many cases where a live performance in front of an audience is recorded and distributed (or broadcast).



MUSIC CHANNELS for distribution:






MTV (until 2010, MTV: Music Television) is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs.
At one time, MTV had a profound impact on the music industry and popular culture. Slogans such as "I want my MTV" and "MTV is here" became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films, and books.
MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which, like the former MTV Tempo now known as TEMPO Networks, have gone independent. MTV's moral influence on young people, including issues related to censorship and social activism, has been a subject of debate for years. MTV's choice to focus on non-music programming has also been contested relentlessly since the 1990s, demonstrating the channel's previous impact on popular culture.

The original purpose of MTV was to be "Music Television," playing music videos 24 hours a day, 7 days a week, guided by on-air personalities known as VJs, or video jockeys. The original taglines of the channel were "You'll never look at music the same way again," and "On cable. In stereo." Although the concept of playing music videos 24/7 has long been abandoned, MTV US still promotes and plays a limited selection of music videos on its TV channel and website.
Internationally, the station continues to support a broad selection of music including 4 channels in the UK that broadcast 23 hours of music video per day.


4Music is a music channel in the United Kingdom and available on some digital television providers in the Republic of Ireland - its web component can be found at 4music.com with its own Facebook and Twitter pages. It is the only channel within the Box Television Network to be branded under Channel 4 and the only channel in the network to be broadcast in widescreen. The channel replaced The Hits. The channel is Free to Air (FTA) on Digital Terrestrial (Freeview), but as a pay subscription channel on Digital Satellite (Sky) along with the remainder of the channels in the Box Television group. All Channel 4-owned channels however broadcast free-to-air.





The Box is a television channel in the United Kingdom and Ireland. The channel is one of many within the Box Television network, a joint venue between Channel 4 and Bauer Group. The channel mainly broadcasts music videos, although it also features other music-related programming from 4Music. The channel broadcasts 24 hours a day with Teleshopping shown late at night.
The channel is well-known for its First Play feature, where many videos often make their UK or world premiere. This new music is often shown through the 'Box Fresh' show on the channel. Most notably, The Box, were recognised for the particular force behind the huge success of the first Spice Girls hit "Wannabe", playing their first single months before its official release date[citation needed] and helping to launching the group to mega stardom[citation needed]. Before Emap took ownership within Box Television, the channel was recognised for the wide variety of music from all genres, offering up to 500 videos per week as well as for helping to introduce Rap and Hip hop music onto the UK music scene.[citation needed]
The slogan of The Box is "Fresh Music First" — previous mottos include "Big Hits First", "Music Television You Control" and "Smash Hits You Control".

TASK 10: FILMING

PRODUCTION SCHEDULE:

WHEN :
Thursday 11th November @ 11.15
WHO:
Actors - Jamie Stanton
Filming: Harriet Matthews
Props: Clapper board for first shot, cap, chalk (for clapper board)
ALSO DV camera, tripod.
WHAT:
I will be filming the opening shot of the clapper board. The song has three beeps at the beginning, on the third beep the clapper board will clap. I am also going to be filming shots 2,3,5,6 and 7, the boy will be performing in all of these shots. Shot 2 will include 4 separate shots of the male, the first of his feet and the floor, the second of his feet and trousers, the third of his trousers and top and the fourth of his head facing towards the ground. Shot 5 will be a long shot of the male, he will face the opposite way so his back is towards the camera and will throw his cap on the floor. The cap could have been a present from his girlfriend, or something that reminded him of her. For the sixth shot i will use a close up shot of his cap on the floor, as he is walking away. This could symbolise that he is ready to move on and leave the past behind him. For the 7th shot I will place the cap on the floor and will spin in stop motion, so between shots i will have to move the cap.
WHERE:
I will be filming all of these shots in and around Sutton, some may be filmed in Sutton Park and others on the streets, and town center. I shall film all the shots outside before it gets dark.
HOW:
For shots 2 and 3 the boy will be static, for shots 5 and 6 he will be facing the opposite direction and walking away.
Camera Angles I will use:
Vertical Tracking - I will move the camera up and down on various shots, so you can see the full view of the boy or of the scene.


WHEN:
Tuesday 16th November @ 1.30pm
WHO:
Actors: Jamie Stanton
Filming: Harriet Matthews
Props: Different changes of clothes to show the passing of time
ALSO DV camera and tripod
WHAT:
I will be filming all of the shots that the male actor is in on his own. This will include shots 2,3,4,5,6,9,11,12,14,15,16,18,20,21,22,23 and 24. I will be using a variety of different shots to capture the actor from as many different angles as possible. I also wish to film some extreme close ups and close ups of the actors face to show the emotion been protrayed. Whilst filming, i may also try some shots I havent used before, such as high angle and low angle shots.
WHERE:
I will be filming the majority of these shots in Sutton Park, not far away from college. This is an ideal location as it has many different elements and a variety of looks within the park as it covers such a large area. As its so big, hopefully we wont get any interruptions of people walking past like I previously have. The location is very open and spacious, helping to create a sense that the actor is alone in the wilderness and lonely.
HOW:
Camera Angles I will be using-
Medium Shot: My first few shots will be medium shots of the actor, showing his whole body in three different shots: One shot of his feet, one shot of his legs/trousers, and the third shot of hiss upper body with his head facing down.
Long Shot: Long shots will be used quite often as i intend to capture the whole of the actor. As its a performance based music video he will be moving around a lot.
Hand Held: I will use some hand held shots to give a shaky effect as if someone is actually with him filming.
Extreme Close up: I will use this for shot number 22, where you see tears dripping down his face, This gives the actor the chance to shot the audience his true emotion.

WHEN: Tuesday 23rd November @ 1.30pm
WHO:
Actors: Jamie Stanton
Filming: Harriet Matthews
Props: Different changes of clothes to show the passing of time
ALSO DV camera and tripod
WHAT: I will be filming all of the shots that both the male and female are in, this will include shots 8,10,13,17 and 19. All the footage will be made into black and white to show that it was in the past, almost as if they are reminiscing.
WHERE: I will be filming all of these shots in Sutton Park, not far away from college. However I will travel to a different part of the park, so I dont have the same background and surroundings as the shots I captured last week. I have found a bench in the park that I am going to use for shot 19, when editing I will create a layering effect, so there are two different shots shown together.
HOW:
Camera Angles I will be using-
Long Shot: The majority of these shots will be long shots, so that the audience can see exactly what is happening and be able to follow the story. Also i have to use these shots as I will be trying to create a layering effect on two of the shots, and will need the space in the shot to help me do this.
Close Up: I will be using a close up shot for shot 17. The actors will be holding the camera infront of them and talking to each other, smiling and laughing. By doing so this gives a really nice effect that they have captured their own footage.

TASK 9: CASTING

Harriet Matthews will be playing the part of the 'ex girlfriend'. I will be taking part in the archive footage from when the couple were happy together.

Props needed: none.

Jamie Stanton will be playing the part of the male in the music video. He will envolved in a lot of the acting.
Props needed: Change of clothes for different shots to show the passing of time.

TASK 8: Final Proposal

KELE-EVERYTHING YOU WANTED



Working title: The working title for our music video production is Kele-everything you wanted.

Channel for broadcast: The best suited tv channel for our video would mtv one. MTV one shows current, popular music with a diverse mixture of different genres played on the same channel; this fits our song because it does not follow the conventions of a single music genre. In comparison, most other competing music channels which stay specific to one/or a small number of closely related genres. Vh1 for example is known for playing old school hits, and channel aka is regarded as the channel for more underground and urban music genres such as grime, funky house, hip-hop and R&B. Our choice to select mtv one as our broadcast channel was also influenced by the existing Kele video which regularly appeared on the channel when it was released.Target audience: the target audience for our music video will be older teenagers and young adults, who can relate to issues that the video focuses on i.e. the breakup of young a romance and the changing relationships between young adults of the opposite sex. I think our music video would be appealing to a wide social demographic, in particular the working class who can relate to the setting which will be used such as the canals, high street , parks etc. Also the actors will be dressed and acting in a stereotypical working class manner and this will be more appealing to a working class demographic as they can see the parallels.

Genre: the genre of our music video will be a narrative/ performance hybrid. We have chosen to produce our video in this style because the lyrics are telling the story of an aching heart which we felt should be reflected through a story which tells us why he has experienced this heartbreak. In the same way the chorus is very uplifting and fast and we felt this would best be visually reflected through performance. Also we felt that the song was singing about memories, so this could be shown as a literal trip down memory lane, which we want to show as him performing whilst walking through different locations.

Style: our video will focus on using tracking and crab shots to follow the performorer as he walks through the different settings performing his song. however, our video will also have several different uses of layering and ontagesof memories which will appear in black and white. there will be some use of POV shots and over the shoulder shots. also we will use some colour shots and some grey scale inorder to show the contrast between the performers memories and the present time.

TASK 7: Role Allocation

I will now identify who is doing what role in the production team.



Written by: Harriet Matthews
Cinematography by: Jamie Stanton
Edited by: Harriet Matthews
Music by: Jamie Stanton
Produced by: Harriet Matthews
Directed by: Jamie Stanton




In film criticism, the 1950s-era auteur theory holds that a director's film reflects the director's personal creative vision, as if he or she were the primary "auteur" (the French word for "author"). In spite of—and sometimes even because of—the production of the film as part of an industrial process, the author's creative voice is distinct enough to shine through all kinds of studio interference. In some cases, film producers are considered to exert a similar "auteur" influence on films they have produced.
In law, the film is treated as a work of art, and the auteur, as the creator of the film, is the original copyright holder. Under European Union law, the film director is considered the author or one of the authors of a film.
Auteur theory has influenced film criticism since 1954, when it was advocated by film director and critic François Truffaut. "Auteurism" is the use of auteur theory to analyze films or to understand the characteristics that identify the director as auteur.
Auteur theory draws on the work of a group of cinema enthusiasts who wrote for Cahiers du Cinéma and argued that films should reflect a director's personal vision. They championed filmmakers such as Howard Hawks, Alfred Hitchcock, and Jean Renoir as absolute 'auteurs' of their films. Although André Bazin, co-founder of the Cahiers, provided a forum for Auteurism to flourish, he explained his concern about its excesses in his article "On the Auteur Theory" (Cahier # 70, 1957). Another element of Auteur theory comes from Alexandre Astruc's notion of the caméra-stylo or "camera-pen," which encourages directors to wield cameras as writers use pens and to guard against the hindrances of traditional storytelling.
Truffaut and the members of the Cahiers recognized that movie-making was an industrial process. However, they proposed an ideal to strive for, encouraging the director to use the commercial apparatus as a writer uses a pen, and, through the mise en scène, imprint his or her vision on the work (minimizing the role of the screenwriter). Recognizing the difficulty of reaching this ideal, they valued the work of directors who came close.

TASK 6 : STORYBOARD

Definition: Storyboard - It is a picture that is animatedly drawn or 3 dimensional that tells the story of what you are trying to tell.

Story boards are often used in media planning. Movie makers, television shows and advertising use a story board in the first steps of production and in sales pitches. They lay out the flow of the story with rough sketches, usually one or two frames for each key part of the story. It gives the persons they are selling the production to an idea of the story in a visual form, rather than having to give them a script.

• The purpose of a storyboard is to photograph each and every shot of a film with a list of key information written underneath it.
• Storyboards allow a director to visualise the whole film before filming and also allows the camera person to understand how the film is to be shot.
• Storyboards also allow you to change elements if they don't work visually before the expensive film making process.

Each frame of the Storyboard should contain the following elements:

1. Shot number - Each shot of the storyboard must be numbered so that the intended sequence of the shots can be followed.
2. Framing - Is the shot a close up? Medium shot? Long shot?
3. Drawing - A drawing visualisation of what is happening in the shot.
4. Action - Brief description of what is happening in the shot.
5. Dialogue - Single lines of dialogue may be written (optional)
6. Sound Effects - Are there any specific sounds, diegetic, and non diegetic?

Each frame on the storyboard must have a shot description, such as framing, ecu, ls, etc.
Also information on movement and position such as the following abbreviations could be added:

• H/A - high angle
• L/A - low angle
• POV - point of view
• 2-SHOT - two people in a shot
• OTS - over the shoulder
• TRACK/DOLLY - move camera on wheeled platform
• CRAB - sideways movement
• PULL FOCUS - change what is focused on

My Storyboard

TASK 4 : Audience Research

Audience research is a systematic and accurate way of finding out about your audience. There are two main things that audience research can do:

(1) estimate audience sizes, and

(2) discover audience preferences.

Radio and TV stations are unique in having a special need for audience research: this is the only industry that cannot accurately count its audience. A factory will always count the number of products it sells. A newspaper will (or could) always know its paid circulation. An organization that provides services rather than products (e.g. a hospital) is able to accurately count the number of people who walk through its doors. But radio and television programs are given away free to their audiences, and there is no way of measuring how many people tune into a program - without audience research.

Methods of audience research

The most common method of audience research is the survey: a group of people is selected, they are all asked the same questions, and their answers are counted. But as well as surveys, there are many other methods of audience research, including observation, mechanical measurement (people-meters) and qualitative research. The first part of this book deals with surveys, and the second part covers most of the other methods.

Audience research methods can be applied for any activity with audiences: not only radio and television stations, but also print media, artistic activities, and (most recently) the internet. The methods described in this book apply to all of these, as well as to the study of societies (social research) and economic behaviour (market research).

I created the questionnaire below to help gather some feedback into which genre i should pick, why it would be most effective and what kind of effects and editing i should use when putting together my music video. I will give my questionnaire to a diverse group of 10 people to help gather my feedback...


1. What genre of music do you enjoy listening to?

Rock

Pop

R&B

Rap

Hip-Hop

Classical

Other


2. What attracts you to watching a music video?

…………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………

3. What formats do you watch music videos on?

Phone

Internet

Television

Other


4. Which of the following do you prefer in a music video?

Storyline

Abstract

Archive Footage


5. What type of storyline do you like?

Linear (Chronological)

Non-Linear

6. What type of video do you prefer to watch?

Abstract

Narrative

Performance (Live)

Mixture


7. Do you prefer a stripped down (acoustic) version of a song?

Yes

No


8. Do you like the use of special effects in a music video?

………………………………………………………………………………………………………………………...


9. Which of the following special effects do you like to see in a music video?

Layering

Slowing Down

Speeding Up

Colour Effects


10. If on TV what channel do you watch music videos on?

MTV

VH1

The Hits

Kerrang

Other





My Questionnaire

As part of my music production task I have conducted a questionnaire in order to see what elements my potential audience (my piers) expect and want to see in a music video. It consists of both qualitative and quantitative research in order to gain detailed research:

















Research analysis:
The most popular genre of music was R&B with 31% of the participant selecting it as one of the genres they enjoyed listening to most. However, Rock and less commercial genres were also highly popular with each of them receiving 25% of the total votes.
In response to my 2Nd question a staggering 60% of those who participated agreed that they were attracted to watching music videos by a storyline and good visual effects. This helps me choose what format my music production could follow in order to satisfy the consumer needs.
The next area I looked at was on which formats my piers watched music videos and there were two formats which were most popular. 80% watched the videos on the Internet and 60% watch them on the television. A further 72% said they preferred a storyline to appear compared to abstract elements and archive footage and 80% said they liked those with a storyline to follow a linear(chronological) pattern.
I then went on to ask which of the 3 main factors they liked: abstract, narrative, performance or a mixture. It was clear that many of them wanted to see a mixture with 60% choosing it.
Only 40% of the students who participated said they liked a stripped down acoustic version of the song to appear in the video.
Furthermore 100% of the students said that they liked the use of special effect with 20% of those saying it should be used in moderation; layering and colour effects were the most popular effects which they wanted to see in music video’s.
Finally we asked which music channels were most popular and 54% said that they watch MTV. This was by far the most popular channel amongst the selected participants.

TASK 3: IDEA 3

Idea 3

My final idea was for a song by The Streets called 'fit but you know it'. this is another song that does not fit the convention of a single music genre. it is a mixture of electronic, garage and hip-hop but having listened to the song i think theres alot that we could do with the song. it has humorous lyrics similar to 'booty cal' but also talks about the encounter between the performer and a 'fit' girl. the music is fast and upbeat and the lyrics are very clear and almost spoken rather than sung. i think that the use of visible transitions and effects would this suit this video well as it is lighthearted and fun. we ould use letter boxing to show the different things he speaks about and speeding up effects to keep up with the musics fast pace.


Song Lyrics

"Fit But You Know It"

[intro]
Excuse me girl
I know it's a bit embarrassing but
I just noticed some tan lines
On your shirt

See I reckon you're about an 8 or a 9,
Maybe even 9 and a half in four beers time.
That blue top shop top you've got on IS nice,
Bit too much fake tan though - but yeah you score high.

But there's just one little thing that really really,
Really really annoying me about you you see,
Yeah yeah like I said you are really fit
But my gosh don't you just know it

I'm not trying to pull you
Even though I would like to
I think you are really fit
You're fit But my gosh don't you know it

So when I looked at you standing there with your hoard,
I was waiting in the queue looking at the board
Wondering whether to have a Burger or chips
Or what the shrapnel in my back pocket could afford
When I noticed out the corner of my eye
Looking toward my direction
Your eyes locked onto my course
I couldn't concentrate on what I wanted to order,
Which cost me my place in the queue I waited for YEAH

I'm not trying to pull you
Even though I would like to
I think you are really fit
You're fit but my gosh don't you know it

Whoa! Leave it out
Are you smoking crack or something?
Leave it Out
Mike just leave it just leave it
We cannot have that behaviour in this establishment
S'not worth it mike, just leave it
Don't Touch Me, S'not Worth It
Don't Touch Me, D, Look I'm Alright
Don't Touch me

For a while there I was thinking - yeah but what if?
Picturing myself pulling with bare white hot wit
Snaring you as you were standing there opposite
Whether or not you knew it I swear you didn't tick
And when that bloke in the white behind us lot queuing
Was clocking onto you too yeah I had to admit
That yeah yeah you are fit,
And yeah I do want it,
But I stop sharking for a minute to get chips and drinks

I'm not trying to pull you
Even though I would like to
I think you are really fit
You're fit But my gosh don't you know it

Now, I bashed my head hard earlier choosing a brew.
But I am digressing slightly so I'll continue.
I didn't want to bowl over all geezer and rude,
Not rude like good but just rude like uncouth,
You girls think you can just flirt and it comes to you,
But let me tell you, see, yes, yes, but you are really rude,
And rude as in good, I knew this as you stood and queued,
But I just did not want to give the satisfaction to you!

I'm not trying to pull you
Even though I would like to
I think you are really fit
You're fit But my gosh don't you know it

Oy, just as you started to make your big advance

With the milkshake and that little donut in hand
I was like nah, I can't, even though you look grand
But you look sharp there smiling hard suggesting and
Gleaming away with your hearty hearty looking tan
But I admit the next bit was spanner to my plan
You walked towards my path but just brushed right past
And into the arms of that fucking white shirted man

I'm not trying to pull you
Even though I would like to
I think you are really fit
You're fit But my gosh don't you know it

What do I give a fuck.. I've got a girlfirend anyway
(whoa, we've all had a drink mate)
We're all a bit drunk, yeah we've had a few fair play
I got this stella I bombed from that last café
This nights not even begun, yes yes oh yay

I did fancy you a bit though yeah I must say
I would rather I hadn't mugged myself on display
But this is just another case of female stopping play
On otherwise a total result of a holiday

I'm not trying to pull you
Even though I would like to
I think you are really fit
You're fit But my gosh don't you know it

[outro]
Ha ha huh huh huh
You're fit but you know it
You're fit but you know it
You're fit but you know it
I think I'm going to fall over
I think I'm going to fall
Fucking hell

TASK 3: IDEA 2

Idea 2


My second idea was for a track by a band called The Midnight Beast and their song booty call.the song has a humorous feel and talks about 'a male slumber party', the lyrics are about the crazy things three friends are getting up to, along with three beautiful girls who phone them for a 'booty call' in the middle of the night.our video could be in a parody style with a comedic approach. there could be lots of fast random shots related to the words and story line that follow the events of the night. we could use speeding up effects in order to show the passing of time over the night. we could shots from high in the corners of bedrooms in order to make it feel like a fly on the wall production, where we are gazing into the events of the night from behind the scenes. there should be lots of bright colours to reflect the light tone and shots should use many different visible transitions.


Song Lyrics:

I'm with my friends having a sleepover at mine,
Mum said lights off, but they're still on at half nine,
There's nothing gay 'bout doing nails and doing hair,
Nor nothing gay 'bout three boys playing truth or dare,
That's when my brush vibrated right between my legs,
T-t-to my surprise it was my phone instead,
Dru makes and interception,
Grabs my phone out my hand,
'Hello you've reached the midnight beast, you're ruining our plans! '

B-double-o-t-y
It's three over average girls calling three under average guys
"We're fucked up and we're ready to play
We wanna do things we'll regret the next day"
NO!
I wanna play cluedo with my bros
NO!
I wanna paint rainbows on my toes
NO!
I don't wanna hurl, I want a comforting look
When Noah kisses Allie in the notebook
It's just a booty call
even if your boo-tiful
It's just a booty call

Now my phones on silent, they still call on private number
I can't believe this desperation to disturb my slumber party
I'm in my dressing gowny while Ashley's making brownies
Dru is in the back room playing twister on his own,
HELL YEAH!
We're wearing our jim-jams
HELL YEAH!
We're playing the flute
HELL YEAH!
We're showing our sizes, the f***ing surprise is
that yours hasn't grown

And then I hear my!
B-double-o-t-y
It's three over average girls calling three under average guys
We're f***ed up and we're ready to play
We wanna do things we'll regret the next day
B-double-o-t-y
Three overconfident, stereotypical, cheerleader types,
wQ're f***ed up and
We wanna have fun
You can be the boys we'll regret when we're done
NO!
I wanna play Sleeping Lions
NO!
I'm busy defending Zion
NO!
There's no point in calling coz I'll never respond,
The boys and me are getting tips from Legally Blonde,
It's just a booty call
Even if your boo-tiful
It's just a booty call

I'm not a booty call, I'm just a normal boy
I want to stay at home and play with my toys
We are three boys not looking for three girls,
My Ring-tone's like a missile bringing war to my world
Cheese-strings, Party Rings are my favourite things,
Marshmellows with hot choclate, bitch we're living like kings!
I wanna have cheese pepperoni
I wanna play my little pony
I don't wanna hurl I want a chocolate fountain
Whilst we snuggle up to watch broke back mountain
It's just a booty call
Even if your boo-tiful
It's just a booty call
It's just a booty call
Even if your boo-tiful
It's just a booty call
right------

TASK 3: Mind Mapping - IDEA 1

Here are some of my ideas for creating my music video.

Idea 1 -

Artist: Kele
Song: Everything you wanted
Genre: Indie

Everything You Wanted Lyrics

I see the bags in the empty hallway
I can tell something has changed.
I see the pain written over the face
And i know i pushed you too far.

if you want,
too leave me,
you must know,
one thing.

I could have given you everything you wanted
everything you needed. x4

There are times when i lost my mind
I am told im only halfway
But you were there
In my thoughts,

in my head
In my heart
above the left side

I know the time for us has past,
but you must know one thing

I could have given you everything you wanted
everything you needed. x4

and i say,
dale dale im a deero
finding it hard too breathe x4

I could have given you everything you wanted
everything you needed. x4

oh oh oh oh oh oh oh oh oh oh oh



The Idea

I started by listening to the song lyrics for this song. The song is initially about a break up between a couple, the girl is still very much in love with him, however the boy isn't and wants to move on.
I thought this idea would be perfect and achievable when creating my music video as the song has a good rhythm, and I found it easy to picture ideas. The actor playing the boy would be walking towards the camera singing the lyrics to the song, but instead of just having one location, i will use several. This will create the sense that the boys mind is all over the place; instead of in just one location. I will film in a variety of locations, with very different and interesting backgrounds to help capture the audiences attention, including: City centre, Country Road, Canal.
During each chorus of the song their would be footage of the couple before they had split up, of all the good times they'd spent together. I would use a variety of different shots, including Long shots, Medium Shots and those all important Close Up shots to help capture the actors facial expressions. All of the shots set when the couple were together will be shown in black and white to represent the time difference between then and now.
During the rest of the video the boy will be walking and walking, away from his troubles and hopefully to a better place; he's trying to escape all of his problems.
Between the start and the end of the song will be a difference in time. The first few shots of my music video I will shoot in the morning, and the last few shots will be shot in the evening, preferable when its dark to represent the passing of time.


Music Video for 'Kele - Everything you wanted'

Task 2: Analysis of Music Video - Rihanna: Unfaithful

Artist: Rhianna

Target Audience: Teenagers, 12 – 21 years +, Both Sexs

Analysis:

Types of shots used: Mid-Shot, Close-Up, Long-Shot, Tracking, Over-The-Shoulder, Extreme-Close-Up, Panning, Low-Angle.

Starts with woman alone in a black dress looking into the mirror, close ups of un clothed body parts i.e. shoulders. Lighting highlights the sexual parts of the woman, making her attractive which is what the target audience would want to see. Either male or female, males for the appeal and females for what they want to look like.

Man and woman sitting opposite each other talking and enjoying company, man leaves for moment, woman recieves a note from a man whose face we do not see, she subsequently hides the note before her friend/boyfriend returns. Because of the name of the song, 'Unfaithful' we could begin to see that the events that we are viewing are of the begginngs of an end to their relationship. Although there are no words being sung the actions that are portrayed tell the audience everything. I will take particular attention to this when shooting my music video as this is very helpful when trying to convey the theme or idea the song is presenting.

Something that is also striking is the facial expressions the woman shows throughout the 1 minute i have looked at. Although she is in a setting where normally a woman would be happy and comfortable, her facial expressions depict another story, quite different to the one that i described.





Song Lyrics:


Story of my life
Searching for the right
But it keeps avoiding me
Sorrow in my soul
Cause it seems that wrong
Really loves my company

He's more than a man
And this is more than love
The reason that the sky is blue
The clouds are rolling in
Because I'm gone again
And to him I just can't be true

And I know that he knows I'm unfaithful
And it kills him inside
To know that I am happy with some other guy
I can see him dying

I don't wanna do this anymore
I don't wanna be the reason why
Everytime I walk out the door
I see him die a little more inside
I don't wanna hurt him anymore
I don't wanna take away his life
I don't wanna be...
A murderer

I feel it in the air
As I'm doing my hair
Preparing for another date
A kiss upon my cheek
As he reluctantly
Asks if I'm gonna be out late
I say I won't be long
Just hanging with the girls
A lie I didn't have to tell
Because we both know
Where I'm about to go
And we know it very well

Cause I know that he knows I'm unfaithful
And it kills him inside
To know that I am happy with some other guy
I can see him dying

I don't wanna do this anymore
I don't wanna be the reason why
Everytime I walk out the door
I see him die a little more inside
I don't wanna hurt him anymore
I don't wanna take away his life
I don't wanna be...
A murderer

Our love, his trust
I might as well take a gun and put it to his head
Get it over with
I don't wanna do this
Anymore
Uh
Anymore (anymore)

I don't wanna do this anymore
I don't wanna be the reason why
And everytime I walk out the door
I see him die a little more inside
And I don't wanna hurt him anymore
I don't wanna take away his life
I don't wanna be...
A murderer (a murderer)

No no no no

Yeah yeah yeah

Brief Info On Genre: R&B “Rhythm and Blues”

“A style of music developed by African Americans that combines blues and jazz, characterized by a strong backbeat and repeated variations on syncopated instrumental phrases.” R&B has elements from funk, soul, pop, blues and hip-hop.

Task 2 : The Music Industry

Record Labels

Definition: Record Label - A company that promotes and produces music.

A record label is a company which produces and promotes artists. Their money is financed into supporting all their artist's needs and is later obtained by their artist's tours merchandise, digital sales, CD, DVD's, Vinyl etc. Record labels aim at making their artist known and heard through different media formats.

The two types of records labels are major and independent, the four main major labels are Sony BMG, EMI, UNIVERSAL and WARNER. All four of these labels operate sub-labels, they are owned by larger media conglomerates which controls other sections of the media, they control over 70% of the market globally and they don't specialize in one style of music.

There are different advantages and disadvantages to major label, some of the advantages a major label are that they have more money to spend on artists, biggest of their status their artist will be more recognizable to audiences and have quicker success, some of the disadvantages would be that artist would endure more pressure because a lot of money could be lost if they are unsuccessful, the artist has less control and there is more competition within the record labels.

Independent labels is any label who isn't part of the 'big four' is considered to be an independent label, they usually decide to cater towards niche audiences and are often seen as more creative as they don't mind releasing uncommercial music but more experimental music. Like major record labels there are advantages and disadvantages of independent labels. Some of the advantages are that there is more artistic freedom so the actual artistic is free to move in any creatives direction they want, they have less pressure to make music and they have a closer relationship with their label. However some of the disadvantages are that they may not have access to the same range of media coverage as the major labels, it may take longer for the artist and their music to be released and they are limited to funds because of the lack of money independent labels have in comparison to major labels.

Task 2: Codes & Conventions of a Music Video

Codes & Conventions of a Music Video:

A music video is a short film or video that accompanies a complete piece of music/song. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV based their format around the medium, and later with the launch of VH1. The term "music video" first came into popular usage in the early 1980s. Prior to that time, these works were described by various terms including "filmed insert", "promotional (promo) film", "promotional (promo) clip" or "film clip". In Chinese entertainment, music videos were simply known as MTVs because the network was responsible for bringing music videos to popularity in that country. Music videos are now known as MVs in Chinese entertainment.

Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected.

Codes = Equipment used cameras, also symbolic codes for example what the person is feeling and how we see that.

Convention = The way things are done within the video this also describes the genre of the music video.

I have looked at the different style of music videos, and the 3 main forms that they come in; Performance, Narrative and Image.
Performance speaks for itself, where the song is performed either straightforwardly in a concert hall or in a more exotic location and the emphasis is on performance.
Narrative is where the narrative of the song is played out or sometimes another separate narrative is told.
Image is where the content of the video does not relate obviously to the lyrics and there i not an immediate concert setting, what is emphasised is the image of the artist.

For every type/genre of music there is a different style of video. Some conventions even spread over into different genres. I looked at different genres of videos and the codes and conventions that go with them.

For example the conventions that normally go with Hip/Hop & Rap videos are; Girls, Money, Cars, Big Houses, Alcohol, Clubs & Bling and are normally narrative or performance based videos. Indie Band videos are normally on live stages and are quite performance based. Boy band videos are performance based and are continually flooded with clips of concerts, screaming girl fans and dance routines. Heavy Metal videos are surrounded by mosh pits, dark clothing and screaming rockers and are all performance based. R 'n' B videos are quite glamourised, include a lot of voyeurism and bling and are mostly narrative/image based.